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Paid Media

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Bing Ads: Why They Can Be Undercover Awesome

May 10, 2022 by Michael Schlossberg
Categories Paid Media

Bing ads can be highly effective at increasing your click-through rate (CTR) and accessing different cohorts of consumers.

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Google Adwords: An Overview for Everyone

April 26, 2022 by Michael Schlossberg
Categories Paid Media

Google Adwords is Google’s online advertising arm and a highly effective form of paid search. It helps drive awareness and conversions.

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ROAS Formula: How to Calculate Return on Ad Spend

March 31, 2022 by Michael Schlossberg
Categories Paid Media

The term ROAS is short for return on ad spend. The ROAS formula will help you decide where to spend ad dollars.

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What Is Customer Acquisition Cost? An Explainer

March 28, 2022 by Michael Schlossberg
Categories Paid Media

Customer acquisition cost is the metric that refers to how much it costs to gain new customers.

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How to Calculate Lifetime Value

March 8, 2022 by Michael Schlossberg
Categories Paid Media

Value here is meant to be defined as cold, hard cash.

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How To Calculate CPM

March 8, 2022 by Michael Schlossberg
Categories Paid Media

The term CPM is short for “Cost Per Thousand”. It’s used to determine the price of every one thousand impressions on an advertisement.

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What is Paid Media? All Your Questions Answered

February 4, 2022January 31, 2022 by Connor Borrego
Categories Paid Media

Paid media is a form of advertising that drives awareness of a product or service so customers will consider or buy it in the future.

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© Walk-On Holdings 2021
  • Services
    • Content Services
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  • In-House Brands
    • The Flag
    • The Street Sheet
    • Pregame Skate
    • VoiceBrew
  • Case Studies
  • About
    • About Us
    • Huddle
      • Content Marketing
      • Paid Media
      • Podcasting
      • SEO
  • Get In Touch